Logo Design: Regent Estates

I hit the mother-in-law jackpot! I happen to have two mother-in-laws and both of their names are Nancy! How lucky am I?

For the sake of keeping this easy, I’ll name them Nancy #1 and Nancy #2. Not because one is better than the other, but because one came first. Nancy number 1 is Lincoln’s Mom. She happens to be a graphic designer. I love that I can bounce ideas off of her. She just started a digital scrap booking site that deserves it’s own blog post. Stay tuned for that post!

This post, however, happens to be dedicated to Nancy #2. Nancy number two is Lincoln’s stepmom. She happens to have amazing taste! For as long as I’ve know her, she’s bought and sold antiques. Currently, she is doing Estate Sales and Liquidations.

Regent Estates is the company that she works for. She asked me to print more business cards for them and letterhead. Regent Estates already had a logo of sorts. After looking at their current logo, I was inspired to create something new. The concept was perfect and I just put my own spin on it.

A company’s logo is a reflection of the company’s image, style, product, etc. A good logo can help a company sell their product. A well branded company sets that company apart from their competitors. I personally buy products based on a company’s logo or packaging. Branding is one of the most important aspects of a business and is commonly overlooked. With that being said, I will show you the comparison of the before and after.

In today’s competitive market, a strong visual identity is crucial for any business looking to make a lasting impression, and that’s where the expertise of a graphic design agency comes into play. A well-crafted logo not only communicates a company’s values and services but also establishes brand recognition that can influence consumer choices. With agencies like Graphically, businesses can harness the power of professional design to elevate their brand image, ensuring that their logos and marketing materials are both visually appealing and strategically aligned with their target audience.

The transformation from an outdated logo to a modern, cohesive branding strategy can significantly impact a company’s market presence and perception. By understanding the importance of branding and investing in quality design, businesses can differentiate themselves from competitors and foster a strong connection with their customers. The process of rebranding, as seen with Regent Estates, showcases how thoughtful design can breathe new life into a company’s identity, enhancing its overall appeal and effectiveness in the marketplace.

Here is the before of both their business card and letterhead:

Here is what I came up with. I think it gives their company a very different feel. What do you think? See for yourself. . .

It’s much cleaner, crisper, elegant, and it totally makes a statement. Here is the letterhead too!

These are the signs I designed for them. We had them printed by Impact Sign Company. We stayed consistent with their corporate branding. These signs were super easy to spot and lead me right to the estate sale.

If you live in the area and would like to check out one of Regent Estates’ Sales, take a look at Estate Sale Finder. Click on the Estate Sales button on the left hand side. Look for Regent Estates. It looks like they will have a sale coming really soon. They also advertise in the Oregonian, so look for their logo.

I went to their last sale and had a blast. I am going to start going to these more often. Here is the vintage stroller/buggy that I fell in love with at the last sale. If I was a photographer, I would have bought this and used it for a fabulous photo prop!!! Oh, I’m always thinking! Isn’t this beautiful?