What does your packaging say about you?

So, many of you may not have an Etsy shop or other internet business, but everyone is influenced by product packaging.

If you are anything like me, you buy products based on the packaging. If I am trying to choose between two items, I always buy the one that has cuter, more stylish, colorful, unique packaging over the ordinary, same ‘ole, boring packaging. Price doesn’t override my decision either. It’s all about what looks aesthetically pleasing to my eye. So, if you are not like me you probably think I am a weirdo. Pretty packaging really makes my day!

Baker’s twine is all the rage right now, and I had to have some. I purchased this twine from Divine Twine in aqua and I LOVE it. I can’t wait to wrap it around all of my packages. Baker’s twine makes everything look a little prettier, right?

In an ideal world, I’d love to have my business cards die-cut. Basically, they would use a die and cut my business cards in the pretty shape of my logo. I’d also love to have them letter pressed too. I love the way letter press looks and feels. The texture is amazing. With that being said, both are really expensive. So, I opted for a more economical approach and had them press printed on my favorite pearl card stock. I think they look shimmery and beautiful and will do until I am RICH, baby RICH! Okay, at least rich enough to afford die-cut letterpressed business cards.

I’ve also noticed that paper bands are really popular. I first noticed them when I was helping my aunt Kelley design her wedding invitations. We didn’t end up using them for her invites, but I knew I had to incorporate them in my business somehow. I think they look really nice wrapped around a set of envelopes!

Custom return address labels are definitely one of my favorite things. I think for a couple of reasons. First, I love how quick and easy they are to use. You just crack the back, peal, and stick it to your envelope or package. Second, I love how they look. I think a label just adds a bit of color to any package and makes it less dull. Lastly, they are an inexpensive way to add a coordinating or personal touch to anything you mail or ship. You want to stand out in a crowd, right? I want people sifting through their mail to stop when they get to my package and open it. I don’t want to be discarded to the recycling pile. Would you stop and open it if you received this in the mail?

When I was working on my blog, I also designed a new logo. I wanted the colors to be both modern and timeless. I wanted my logo to be easily identifiable and to be easy on the eyes. I want it to scream style and whisper elegance. What does my logo say to you?

Thanks for listening. . .

P.S. Sorry my pictures aren’t as beautiful today. The lighting and the rain put a real damper on these! Forgive me!