I’ve had the pleasure of working with Danielle on several projects. She is a client that I met on Etsy several years ago. We go way back! 🙂 We were both pregnant with our third child at the same time. She has two older boys too, but she was lucky enough to get a little girl (that’s her featured in the frame above). Oh, don’t worry Mama still loves you Emerson!

Danielle and her husband Eric were starting a new business venture and asked me to design a logo for them. They live in a small town in Iowa and were planning on offering custom picture frames at a local photographer’s studio.

Anytime I design a logo, I start with three concept proofs. I take whatever the client has given me, such as color, style, feel, etc. and create three totally different logo concepts. Once a client selects which concept they want to move forward with, I spend the rest of my time working with that concept to create their final logo. Here are the three concepts I came up with.

My Marketing degree comes in handy at times! When I design a logo for a client it should convey the product, look, feel, and style of the company. I am a firm believer that a company’s logo should compliment the product, as well. The second concept was my favorite. Here it is in color.

And another version incorporating the “candy” theme.

Danielle really wanted to go with a “candy shop” theme and we came up with a logo that has really bright candy colors. Here are some photos of the collateral that I designed for them.

I am so excited because I have five beautiful frames that should be coming to me any day now! I can’t wait to see them, display them, and brag about them. I know that my babies will look beautiful in these frames. The photos of these picture frames are amazing! I just can’t wait to get them in my hot little hands. Check out some more photos of these gorgeous frames.

Like these frames? Become a fan of eyeCandy Frames on facebook. Frame photos are compliments of j. selander photography. Thanks Janna for the amazing photos of the frames.

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1 comment

  1. danielle says: June 22, 2010

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