You can say it. I’m crazy! Say it again if it makes you feel better, I’m crazy! I’m starting a new business {again}! This time though, I am not alone. My sisters Jamie and Kellie are going to be helping me. We are going to be working together to create custom screen printed items from party favor bags to t-shirts and everything in between. Aren’t you excited? I know I am!

We are just in the very beginning stages of our business, but first things first. Every business needs a good name, right? Once I came up with the idea, we had a name not more than 12 hours later. We went round and round with names. Nothing really good though. We wanted something unique and memeroable. I love names that stick in your head like Spoonflower and Potterybarn. They are both two common objects, but that you would not typically associate with one another.

Then, the name just came to us. I was sitting on the couch nursing Emerson and he stopped nursing. He was a bit loopy and happy looking. Jamie said, “Look, he’s love drunk.” She had meant “milk drunk,” but love drunk came out. I said, “That’s it! Love drunk designs.” We texted Kellie and she liked it too. Business name, check. What’s next. . . you guessed it! A logo!

Any successful business starts with good branding, right? You know how I am always harping about that. I think it’s true though! Whenever I do logo designs I always design three totally different concepts. I sketched these out on paper. I can’t draw at all either! Someday, I will show you my sketches! Thankfully, I am a little better with the computer. Here are the three sketches I came up with.

I know they are all in black and white. That was done purposely! Every logo should also look good in black and white. Which one is your favorite? Why? What colors would you use? I thought it would be fun to share this process with you.


The Craziest Mom on the Block!

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  1. Megan says: November 1, 2010
  2. Leslie Slakoff says: November 6, 2010

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    [...] you remember the business veture I was getting into with my sisters, Lovedrunk Designs? Let’s just say we haven’t …

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